I had the opportunity to produce two mood boards for Warner Bros. Discovery as a part of an assessment.
The brief was to create two mood boards one board for kids and one board for young adults and to pick two brands from a list five WBD brands those being Batman, Harry Potter, Looney Tunes, Rick and Morty and The Powerpuff Girls.
For the kids’ mood boards I chose the Powerpuff Girls brand, for this mood board I looked at pastel fashion, Sanrio products and various graphic tees with cute art on them. I chose these fashion styles because I feel these styles would complement the Powerpuff Girls brand and appeal to the audience of young girls watching the show.
Also, a lot of the graphic tees I found have flat designs which is similar to the Powerpuff Girls style so it gives an idea of how those characters could be use on graphic tees.
For the young adult mood boards I chose the Batman brand, for this mood board I looked at alternative fashion style like punk, emo and streetwear fashion, these fashion styles are heavily inspired by modern gothic art and have sharp eye-catching designs.
I chose these fashion styles because they’re popular with this demographic and I believe there’s potential in the Batman brand working well with these styles, you could easily have Batman’s rogue’s gallery fit into these fashion styles.
